Blank Street

The corporate calendar operates on its own timeline—by the summer of 2024, we were already deep into the aesthetics of the holiday season. Composite partnered with Blank Street to develop a distinct visual identity for their holiday campaign, constructing a fictional TV channel as the framework for a wide-reaching brand expression. Inspired by the saturated nostalgia of 1980s infomercials, cartoon holiday specials, and era-specific typography, the campaign unfolded across the Blank universe: from social video to in-store signage to packaging for limited-edition products. The result was a fully immersive, time-warped holiday experience that resonated across digital and physical spaces.