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Eddie

A brand universe inspired by early internet chatrooms

Eddie is a New York-based label that seeks to define the modern gay wardrobe. Defined by enduring quality and American manufacturing, Eddie creates pieces designed for the fast-paced lives of the young and urbane. Composite drew inspiration from the raw, unfiltered energy of early internet chatrooms—sites of desire where people invented new selves, foreshadowing the current blurred relationship between the digital and the real.

  • Art Direction
  • Identity
  • Website

Photography

Matthew Xavier Praley

Video

Jules Elmurib

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Photography

Matthew Xavier Praley

Video

Jules Elmurib