Telfar

Developing the identity for the label's foray into 24 hour broadcasting

Composite developed the visual language for Telfar TV, an extension of the Telfar cinematic universe that reimagines the aesthetics of cable news broadcasting as a conduit for contemporary culture. In collaboration with the Telfar creative team and production agency Replica, we designed the Telfar TV logo and a suite of 3D animated bumpers—an identity in motion that integrates into Telfar’s digital ecosystem. Broadcast to an audience of 1.5 million, the project understood that to sell you must first entertain.