Variety Drugs

Variety Drugs is a California-based cannabis brand redefining the concept of premium generics—offering exceptional quality at an accessible price point for those who believe that more is always more. To reflect the brand’s everyday, unpretentious appeal, Composite developed an identity that feels organically layered over time, evoking the visual language of a beloved neighborhood institution. By using an expressive mix of logos and typefaces, the system mirrors the ad-hoc charm of a mom-and-pop drugstore—familiar, unfussy, and friendly.